Experiential dining CONCEPTS

Where culinary art meets pop culture .

Launching Brands that Matter

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cultural Dining

Learn about how Plates Dining Concepts is revolutionizing the dining scene by integrating personality influence with exceptional culinary experiences.

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Our Dining Experiences

Our Signature Dining concepts

Discover how Plates Dining Concepts revolutionizes kitchen operations, merging smart technology with culinary excellence to create not only a restaurant but a dining spectacle. Our tailored solutions ensure efficiency, quality, and customer satisfaction.

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THE Licking - AMERICAN SOUL FOOD RESTAURANT

The Licking by DJ Khaled is an innovative and dynamic dining concept developed in partnership with the world-renowned DJ Khaled, known for his iconic music and larger-than-life personality. Situated at the heart of the vibrant culinary scene, The Licking combines DJ Khaled's love for music with a passion for flavorful, soul-satisfying cuisine. This restaurant offers a unique blend of comfort food with a gourmet twist, encapsulating the essence of Miami's diverse flavors.

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THE Licking

THE Licking - AMERICAN SOUL FOOD RESTAURANT

The Licking by DJ Khaled is an innovative and dynamic dining concept developed in partnership with the world-renowned DJ Khaled, known for his iconic music and larger-than-life personality. Situated at the heart of the vibrant culinary scene, The Licking combines DJ Khaled's love for music with a passion for flavorful, soul-satisfying cuisine. This restaurant offers a unique blend of comfort food with a gourmet twist, encapsulating the essence of Miami's diverse flavors.

View concept
THE Licking

OUR PROCESS GIANT CONCEPTS

Plates Dining Concepts operates by creating unique and thematic dining experiences through strategic partnerships with celebrities.
Here’s a breakdown of how the process works from concept development to the operational stage:

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Concept Development

Celebrity Partnership

We begin by forging partnerships with celebrities who resonate with unique styles and have substantial influence. Our collaborations are built on a foundation of mutual creativity and shared vision, ensuring that each concept aligns perfectly with the celebrity's image and appeals to both their fans and a wider audience.

Thematic Concept Creation

Once a celebrity is onboard, we collaborate closely to conceive a dining theme that embodies their personality and public persona. Every aspect, from menu design to interior decor, is crafted to mirror the celebrity’s unique flair and attract diners seeking a novel experience.

Menu Design

Our culinary team, together with the celebrity, designs a distinctive menu that blends personal tastes with universal appeal. This menu not only captivates the celebrity’s fan base but also enchants a broad audience with its innovative culinary offerings.

Operational Phase

Soft Launch and Testing

Strategic locations are chosen to maximize visibility and access. We select vibrant areas that promise high foot traffic and are favorites among locals and tourists alike, enhancing the dining establishment’s exposure.

Grand Opening

Our grand openings are star-studded events that garner media attention and public interest, setting the stage for the restaurant’s success

Ongoing Promotion and Events

Marketing doesn't stop at the launch. We continually host events and promotions, often featuring celebrity appearances to keep public interest alive and kicking.

Setup and Launch

Location Selection

Strategic locations are chosen to maximize visibility and access. We select vibrant areas that promise high foot traffic and are favorites among locals and tourists alike, enhancing the dining establishment’s exposure.

Restaurant Design and Branding

Our restaurant interiors are designed to amplify the thematic essence of each celebrity partnership. From bespoke furnishings to custom playlists, every element is fine-tuned to create an atmosphere that is as iconic as our celebrity partners.

Staff Training

Training is extensive and immersive, preparing our staff to offer exemplary service and knowledgeable interaction with guests about the celebrity concept and dining narrative.